If you are looking to sell, buy, rent, or invest in real estate there are a few things you need to be aware of regarding house marketing in the 21st century.
First, the dominance of the customer. The search for a house has now become more sophisticated and customers have learned to tap into adequate sources of information on housing and housing markets. Yesterday's customers will not be tomorrow's customers. They have learned to navigate the web to find potential house(s) to purchase.
Second, the spread of market research both in quality and scope. Information at your fingertips. Today's customer knows more and can learn more about a property, its neighborhood, the economic and demographic makeup of a community with just a few strokes on the computer keyboard.
Third, the rise of the computer. Computers are now a major marketing tool both for the customer and the agents. With the aid of the computer the customer and agent can evaluate the house; assess the advantages and disadvantages of a community; evaluate the marketing program; and evaluate the effectiveness of alternate advertising programs.
Bottom Line: "The company that is not alert to the customer's needs and changing complexities of marketing place is inviting disaster," John D. Louth.
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